Voice is the disrupter, the next ‘big tech’. Whoa back off, not so fast! Take a look (or listen) to what the tech-gurus are saying. In the view of some, at least, there is a long way to go yet for the tech giants to match what they have to offer to what the consumer will accept. For the travel industry this includes everyday tasks and information, but for much else this market still ranks as just an ‘opportunity’.