Smart travel assistants: the new gateway for travel?

Smart travel assistants provide an excellent cost-benefit ratio for travellers. For this reason, intermediaries and inventory providers must embrace these new capabilities to remain relevant for consumers.

Using AI-systems, mainly machine learning algorithms, and human-machine interfaces, such as voice recognition and chatbots, smart travel assistants are there to aid travellers at every step of the customer journey. While some smart travel assistants offer services to both business and leisure travellers, others are tailored toward specific traveller groups.

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