Revenue management: is it time to get evangelical?

The definition of the word ‘evangelist’ has religious connotations, so why apply it to somebody working for a technology company? As Klaus Kohlmayr, chief evangelist of technology firm IDeaS Revenue Solutions, suggests, it is because he hopes to be the bearer of ‘good news’ to the hospitality industry. And, that good news is: with the right revenue management and optimisation strategies, not only can hotels save a lot of dosh, they can also become leaders in a highly competitive industry!

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