Focus on loyalty to ride out turbulence

The ‘R’ word is back! Given that the UK, for one, saw international business air travel demand cut by 25% in the last recession and globally the squeeze forced restructuring by airlines, hotels groups and travel agents, it is hardly surprising that the travel business is twitchy. Thus economic and financial numbers are being read as runes.

Actually, while growth is undoubtedly slowing, recession has not arrived yet, but that has not stopped publication of a host of ‘what to-do’s’ and safeguarding customer loyalty tops them.

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