Data science & psychiatry: essential skills to make travel ‘less annoying’

Travel is a complex, high-anxiety purchase, say international consultants McKinsey. To prove it their report on How to Service Today’s Digital Traveller contains the staggering numbers that the average purchase journey for a single hotel room lasts 36 days and hits 45 touch points! What’s more the journey is distributed among search engines, the sites of intermediaries and suppliers and involves multiple devices.

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