Alternative Airlines: taking a ‘contrarian’ approach to flight distribution

The clue, it would appear, lies in the word ‘alternative’. In the competitive travel market, where many companies continue to strive for ways to service the end-to-end customer journey, Alternative Airlines is, as MD Sam Argyle admits, taking a “contrarian approach”. The online travel agent (OTA) has decided to focus purely on flights and the reason, he says, is this: “We simply want to be the best in one area – flights. We have put technology absolutely front and centre of our business and we have really focused on the user experience.”