5 lessons in cracking CX from a hospitality industry veteran

Guus Bakker joined Fraser’s Hospitality, a global hospitality operator with high-end serviced apartments, hotel residences and boutique lifestyle hotels (think Hotel du Vin and Malmaison) – back in 2001. Eighteen years later, as CEO of Europe Middle East and Africa, he says the group’s success continues to be built on delivering an excellent customer service.

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